Better Strategy. Better Copy. Better Emails.

Who's that girl?

Let me guess. You're here to see what I'm all about.

Does she know what she's doing? Is her copywriting any good? Has she even read the Boron letters? (Yes, yes I have. Quiz me.)

Fair questions, honestly.

Your email inbox is completely full. Guess what? So is your reader's.

Why should they care about another message adding to the flood?

That's what I want to figure out.

Turning all those ideas floating around in your brain into emails your readers actually want to open.

Through Ariella Digital, I help creators and entrepreneurs make their emails a little less skippable and a lot more meaningful.

I planned, wrote, and designed this email to reconnect with inactive subscribers and learn more about who they are.

Oppia Foundation two email re-engagement campaign for donors, volunteers, and strategic partners.

Oppia Foundation 2 email re-engagement campaign for learners, parents, teachers, schools, and NGOs.

I created a two-email welcome campaign for Oppia Foundation to give new subscribers a stronger introduction

Getting inactive users to come back, without making them feel bad for leaving.

Spec / concept project for a popular healthy hazlenut spread based in the UK.

I turned a long form video into an email that gives value and teases the vid on YouTube, encouraging profile clicks.

A welcome email rewrite focused on voice matching. I studied the creator’s existing emails and incoporated the themes here

An email audit + Welcome email re-write for a prominent LinkedIn creator with 30k+ followers.