Headpsace: Spec Project
01 — Project details
Brand: Headspace
Project Type: Re-engagement Campaign
Deliverable: 1 re-engagement email
Audience: Lapsed/inactive Headspace users
Goal: Encourage inactive users to return to their meditation practice and re-engage with Headspace
02 — Creative process
I started by looking at Headspace's brand voice, messaging, audience, and how the company talks about meditation.
From there, I worked through different subject lines, hooks, and angles around discouragement, starting again, and making time for yourself. From there, I wrote and edited the email to make returning feel easy.
03 — Strategy
I started by looking at Headspace's brand voice, messaging, audience, and how the company talks about meditation.
From there, I worked through different subject lines, hooks, and angles around discouragement, starting again, and making time for yourself. From there, I wrote and edited the email to make returning feel easy.
