Welcome Email Campaign: Oppia Foundation

01 — Project details

As part of my work with Oppia Foundation (re-building their email marketing efforts from scratch) I helped develop a welcome email campaign designed to improve how new subscribers were introduced to the organization and its mission.

02 — Creative process

I started by researching Oppia’s brand, audience, and existing email communications. From there, I reviewed the subscriber journey, created the email marketing strategy, developed the campaign strategy, and wrote the copy around the needs of new subscribers. After nitpicking the messaging, I built and formatted the final email in Mailchimp.

Early Results & Performance

A look at how the two-email welcome campaign performed in its first few weeks.

Researched → strategized → wrote → built → launched → measured → identified optimization opportunity.

03 — Results

Their old welcome email was achieving a 19.26% average open rate. I was 2.5x that benchmark in less than a month.