Spec project → Kit Email Rewrite

01 — Email project details

Comeplete rewrite a welcome email for an established newsletter.

The original welcome email was a simple two lines long:

“Thank you for joining the newsletter!

I'm looking forward to sending you the first one :).”

The goal was to turn that brief confirmation into a proper introduction. One that gave new subscribers a taste of the creator’s personality, established what they could expect, and made the newsletter feel worth returning to.

Creator name and identifying details omitted for privacy.

Study and application

Before writing anything I analyzed the creator's emails they'd sent so far.

The writing was personal, conversational, story-driven, humorous, and often built around ideas from his own experiences.

Make it feel like the other emails:

Rather than writing a generic “here's what this newsletter is about” introduction, I brought elements of his existing voice into the welcome email.

Personal experiences.

Conversational language.

A little humor.

A clear point of view.

Setting Expectations:

I also included what they could expect reading this newsletter. Including:

Thoughts on confidence and social life

Psychology made more accessible

Personal stories and lessons

Ideas that encourage readers to look at everyday moments differently

And it ends with a small callback to one of the creator’s recognizable video elements: his literal drawing board.

02 — Creative process and Strategic process

03 — Before and After

In a Nutshell

Before

Generic → Transactional feel

A two-line confirmation that tells subscribers very little about the person behind the newsletter or what they'll receive.

After

Personal → Conversational → Memorable

A proper introduction that sounds like the creator, gives readers a taste of his content, sets expectations, and creates a stronger first impression.