Spec Project → Email Copy

01 — Email project details

Rewrite a new-subscriber welcome email for an established newsletter.

The Brief: Re-write a welcome email for an established LinkedIn creators newsletter.

The original email was an automated newsletter platform template. My goal was to create a warmer and more human first impression, introduce the creator and a bit of their story, and clarify what the subscribers can expect from emails, AND also point them towards their other content channels (creating a content loop).

Before rewriting, I reviewed voice, tone, and writing style of existing content.

I looked at sentence length and flow, personality, how they introduce ideas, how they speak to their readers, and repeated themes and phrases.

The Structure:

I structured the email around a simple progession:

Who are you? → What is this? → What will I get? → Where can I go next?

Instead of beggining with a general subscription confirmation, the rewrite starts with the person behind the newsletter. The final section gives multiple ways the subscriber can engage and see the creator's other content.

02 — Creative & strategic process

03 — Before and After

In a Nutshell

From Automated → Personal

Turned a generic subscription confirmation into a warm welcome.

From "here's what you subscribed to" → "here's what you get from staying"

Made the newsletter's value and content clearer

From one email → an entry point

Added clear paths to explore more of the creator's existing content