Re-engagment Campaign B: Oppia Foundation
01 — Project details
The two-email re-engagement campaign for Oppia’s second audience group: learners, parents, teachers, schools, and NGOs.
I created a two-email re-engagement campaign for Oppia’s second audience group: learners, parents, teachers, schools, and NGOs.
To re-engage inactive subscribers.
02 — Creative process
The first email reconnects subscribers with Oppia’s mission and the work they originally showed interest in. The second focuses on value.
It gives subscribers a clearer idea of what they can expect from Oppia, including learning resources, stories, updates, and ways to get involved.
03 — Copy and Messaging
I kept the copy practical, friendly, and easy to understand.
Instead of asking subscribers to stay simply because Oppia wants them to, the campaign gives them a reason to keep opening the emails.
Early Results & Performance
Coming Soon
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Traffic
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Impressions
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Engagement