Pip and Nut: Spec Project

01 — Project details

Project Details

Brand: Pip & Nut
Project Type: Promotional Email Campaign
Deliverable: 1 promotional email
Skills: Email Strategy · Copywriting · Brand Research · Email Design
Goal: Create a promotional email that drives interest/action while staying true to Pip & Nut's playful, personality-heavy brand.

02 — Creative process

For this project, I challenged myself to write a promotional email for Pip & Nut that didn't just sell the product, it sounded like something they'd actually send.

That meant understanding the brand, its customers, and the personality behind its existing marketing before writing anything.

03 — Strategy

Pip & Nut already has a fun, distinctive brand.

So rather than forcing a traditional sales-heavy email onto it, I wanted the promotion to feel like a natural extension of the brand.

The strategy was to write with personality, keep the copy conversational and easy to scan, and connect the product to a clear reason for the reader to take a look at their yummy spread options :)

Link to Written Email + The Research Behind it: