Stay in their inbox without living in a Google Doc.
Strategy + copy for newsletters your audience wants to read. Available as a one-off project or ongoing monthly work.
Includes:
Newsletter planning
Audience + topic research
Copywriting
Subject lines + preview text
CTAs
Editing + revisions
Basic performance review
Starting at: $150 per single newsletter OR $550/month retainer (for 4 monthly newsletters)
Keep the convo going.
One-off promotional, launch, re-engagement, seasonal, and other campaigns
Includes:
Campaign planning
Audience + offer research
Campaign concept + messaging
Email copywriting
Subject lines + preview text
CTAs
Editing + revisions
Starting at: $200 per campaign (or packages starting at $750 for a 4-part promotional campaign)
Welcome, nurture, onboarding, re-engagement, and other sequences. Keep the reader sticking around no matter what stage they're at.
Includes:
Sequence planning
Audience research
Customer journey considerations
Email copywriting
Subject lines + preview text
CTAs
Editing + revisions
Starting at: $500 (for a standard 3-email sequence) or $150 per additional email in the flow
My weekly newsletter about email marketing, copywriting, customer psychology, and the thinking behind the send. Expect breakdowns, experiments, lessons, and the occasional “why did they write it like that?” moments.