Hey! Adira Sassoon here.

I never planned to be an entrepreneur. At 18, I just wanted a way to make money on my own terms.

I never set out to be an entrepreneur. At 18, I just wanted a way to make money that felt practical - something I could build on my own.

So, I got my notary license.

It was straightforward, flexible, and it worked. The real lesson? Entrepreneurship is addicting.

And long the way, I discovered something unexpected: I loved the process of building a business.

That curiosity led me down a rabbit hole - marketing, branding, and communication. The more I learned, the more I realized how much businesses struggled to explain why they matter.

They had great products and services, but their messaging? A confusing, forgettable mess.

Once I got a taste of running my own business, I couldn’t stop. I started learning everything I could about branding, marketing, and what makes people pay attention. That’s when I found copywriting.

Words weren’t just words - they were strategy.

I see businesses struggling to communicate their value, drowning in generic messaging that no one cared about.

I realized the right words could change everything.

Now, at 20, I’m all in.

I’m a conversion-focused email copywriter helping businesses and agencies create emails that don’t just get opened - they get results.

Writing, building, learning.